The action changes
A plumber needs a phone call in the next ten minutes. A jeweller needs a booked appointment in three weeks. A coffee roaster needs a subscription. Each site is built around its own conversion, not a generic "contact us".
Every preview below is a real, working website — not a picture of one. Open any of them and click around. Six are built for service businesses that live on phone calls and bookings, six for retail brands that live on add-to-cart. Different industries, different rules, same standard.
These are concept builds designed by us to show range across industries. The businesses in them are invented — no client's work is shown without their say-so.
Emergency-first layout. The phone number never leaves the screen, and flat-rate pricing kills the biggest objection before it forms.
Calm, expensive-feeling, and priced in the open. A transparent treatment menu does the qualifying so consultations aren't wasted.
Built around one frictionless action — text a photo, get a price. Published hourly rates remove the "how much will this cost me" hesitation.
Sells recurring plans rather than one-off jobs. Three monthly tiers turn a seasonal trade into predictable revenue.
Dark, premium, and unapologetic about price. Scarcity is real here — two cars a day — so the site leads with it instead of hiding it.
Loud typography and a two-field trial signup. The class timetable is on the homepage because it's the thing every visitor came to check.
Editorial fashion storefront. Serif display type, generous whitespace, colour swatches on the grid so shoppers filter without clicking through.
A physical shop that also sells online. Category tiles up front, a guided gifting flow, and the street address treated as an asset.
Ingredient-led and quiz-driven. Bundles the three products most people actually need, which lifts order value without pushing.
Built to convert one-off buyers into subscribers. Roast dates and tasting notes do the selling; three plans make the choice easy.
High-consideration purchases need a different pace. Slow, dark and spacious, with the real conversion being a booked appointment.
Shop-by-room navigation, set bundles and a registry. Warm, tactile, and built so a $32 bowl turns into a $225 basket.
A plumber and a jeweller need almost nothing in common from a website — except that it works. Here's what changes and what never does.
A plumber needs a phone call in the next ten minutes. A jeweller needs a booked appointment in three weeks. A coffee roaster needs a subscription. Each site is built around its own conversion, not a generic "contact us".
Emergency trades want urgency and reassurance. Med spas want calm. Gyms want volume. Same underlying craft, twelve genuinely different personalities — none of them a recoloured template.
Every one of these loads fast, works one-handed on a phone, reads properly on a screen reader, and puts the next step somewhere you can't miss it. That part is not negotiable, whatever you sell.
That's usually a good sign — it means we'd be designing something from scratch rather than reaching for a pattern. Tell us what you sell and we'll show you what we'd build.